- Tee – American Apparel ‘Equality’ shirt
- Belt – Banana Republic
- Skirt – Talbots
- Espadrilles – gift
Have you heard of American Apparel’s marriage equality campaign? I have to say, I’m usually a little wary of AA’s ad campaigns and the often questionable choice of models/outfits they put forth, but when I came across these ‘Marriage is so gay’ tees, I was intrigued. As it turns out, American Apparel came up with these ‘Marriage is so gay’ shirts in order to help promote equal rights and to support three different human rights campaigns working on marriage equality.
You can read all about the project here. When you purchase your shirt, you get to choose between the three different organizations that have paired up with AA for this campaign. Besides getting to choose whether you want your shirt in blue, red, or black, you also get to choose whether you want the proceeds from your purchase to go to The Human Rights Campaign, Marriage Equality USA, or Freedom to Marry. Each t-shirt also comes with a hand written number on the tag, telling you which number shirt you bought. By keeping track of each sale, AA is counting how many people are showing their support at large.
Once I read more about this project, it didn’t take long to hit that ‘add to cart’ button and order my own tee. I strongly believe in marriage equality and in working towards a future that sees no group of people being denied the citizen rights of their fellow country people. I’m often baffled that we’re even having these discussions and arguments and I can only hope for (and work towards) a time when my children and their fellow people will respect each other as equals regardless of gender, class, race, or sexual identity. Today, I’m proud to be number 9398 laying claim to this cause. S.
Addendum: I apologize for crediting American Apparel with the above campaign, as I now see, it’s actually a company called ISSO who is using American Apparel tees to promote this cause. Although the campaign is run by ISSO, the shirts used are AA.
In response to several commenters who have written about their disapproval of AA, I would just like to assure you, our readers, that we are not promoting American Apparel and that this blog post or my shirt were not sponsored by or offered as paid advertisement for the aforementioned company. In fact, I myself noted my distrust of AA’s previous ads at the beginning of this post.
I wore this shirt and shared my thoughts on this with you because I was interested in promoting an issue so hotly debated and so critical to our current events in the US: same-sex marriage. I purchased this shirt because 20% of the proceeds went towards my organization of choice – Marriage Equality USA – and I presented it with no other agenda than my very explicit one: to promote marriage equality.